As technology advances, so do how individuals interact with one another while driving. Mobile device usage has become increasingly prevalent among drivers, leading to an increase in distracted driving – and an increase in crash rates. As a result, many fleet leasing companies and fleet consulting services are now looking to develop strategies to combat the effects of mobile device usage to keep their drivers safe.
In this blog article, we will take a look at the perspectives of top executives from Capital Lease Group — a full-service fleet management services company based in Brockton, MA, and serving local, regional, and national companies. We understand the importance and need for safety in the workplace, particularly when it comes to managing a fleet of vehicles. Read on to learn how our comprehensive and cost-effective fleet management solutions help keep employees safe on the road.
The Growing Problem of Distracted Driving
Distracted driving has become a leading cause of preventable collisions in the U.S., with mobile device usage — including texting and talking — leading the charge. According to the National Highway Traffic Safety Administration (NHTSA), approximately 3,500 people were killed due to distracted driving in 2021 alone.
Uncovering the Sources of Distraction
From mobile devices to emotional stress, the prevalence of distracted driving is on the rise. Research shows that technology is the leading cause of distracted driving with 80% of consumer drivers admitting to making or receiving calls while driving and 57% using handheld devices. Social media use is also common with 28% of drivers reporting that they post on social media while driving.
However, technology isn’t the only source of distraction. Stress, intense emotions, and drowsiness are all strong contributors to unsafe driving behaviors. More than 75% of drivers report experiencing stress or intense emotions while driving, and 62% say that they have driven while drowsy.
Creating Programs to Combat Mobile Usage
After uncovering the potential sources of distraction, Capital Lease Group can then develop programs to help reduce employee crash rates. Among the strategies we use are:
- Enforcing safe driving policies that are clear
- Providing employee driver training
- Having a strict ban on the use of handheld mobile devices
- Conducting regular safety campaigns
- Installing Technology features such as lane-departure warnings
- Investing in monitoring services to detect when employees are engaging in risky behavior
Capital Lease Group — Keeping Your Company Safe
At Capital Lease Group, we understand the importance of reducing distracted driving and crash rates among our fleet drivers. A comprehensive approach to fleet management solutions can help reduce employee crash rates by improving employee training and implementing the enforcement of safe driving policies. With the right tools and strategies, we can work together to build a safer, more effective fleet. Contact us today to learn more about our fleet services and how we can help keep your company safe on the road.
